Founded in 2016, House Focus is a real estate photography company operating in the Greater Toronto Area. House Focus grew from a solid foundation of excellent real estate photography to offering cinematic videos, floor plans and print materials to real estate agents and brokerages. The company has grown from around 25 clients in the first year to over 500 clients today.
The Toronto area is one of the world’s most competitive markets for real estate. So scaling a real estate photography up, from the client acquisition perspective is not a problem. However, with limited human capital, and some of the world traffic in the world, we have plenty of obstacles to scaling. For us, growing the business depends on the number of photographers we can employ, and the number of editors. We can cost-effectively hire more photographers, but editors are quite expensive, so we only have one.
We had only one in-house editor, and they were able to edit only one shoot at a time. Connecting with Design Warp allowed us to outsource all our editing jobs. We chose a custom plan, and get four designers working on our projects simultaneously. This allowed us to get 4x the output at a cost that is slightly less than half of what our in-house editor was costing us.
Soon after that, we also began outsourcing all our print materials (feature sheets/brochures, photo books, door hangers and similar items) to Design Warp with great results – the clients loved the design, and also the fact that they got custom design work, something they were not able to get at any of our competitors. We offer custom websites to our clients as well, and Design Warp also took the web design off our hands.
Finally, we have now given our personal branding and social media jobs to Design Warp as well – they make social media ads and posts, as well as graphics we need from time to time, for example – for our newsletter. We love the speed of the turnaround, the communication, and most importantly, the quality – they were able to learn and replicate our signature editing style.
“Design Warp gave our business the headroom it needed to grow, and saved us money in the process.”